Organic engagement is crucial for any business, but it’s especially important for those in the cannabis industry.
With strict advertising regulations and a still-stigmatized product, it can be difficult to get your brand out there. That’s where organic engagement comes in. But first, let’s define what we mean by “organic engagement.” Essentially, it’s any interaction on social media that happens naturally, without any paid promotion or boosting. This includes likes, comments, shares, and any other form of interaction.
Why is organic engagement so important for the cannabis industry?
For one, paid promotion can be tricky in the cannabis space. While some social media platforms do allow for paid cannabis advertising, it’s often heavily restricted and subject to change. In contrast, organic engagement doesn’t have the same limitations. As long as you’re following the rules and guidelines of each platform, you can focus on building genuine connections with your audience through organic means.
Another reason organic engagement is key is that it shows authenticity. In a heavily regulated industry like cannabis, authenticity is crucial. By focusing on genuine interactions with your followers, you’re showing that you’re a real, transparent brand that values its customers. This can go a long way in building trust and loyalty with your audience.
So, how can you increase organic engagement on social media?
Post consistently. This helps ensure that your content is visible to your followers and keeps your brand top of mind.
Use relevant hashtags. This makes it easier for people to discover your content and increases the chances of your posts being seen by a wider audience.
Engage with your followers. This can include responding to comments, liking and commenting on other users’ posts, and starting conversations.
Create high-quality, visually appealing content. This is more likely to catch people’s attention and encourage them to engage with your posts.
Utilize live video. Live video is a great way to connect with your audience in real-time and increase engagement.
By focusing on organic engagement, you can build a strong, authentic presence on social media and connect with your audience in a genuine way. And in the competitive world of cannabis, that’s a key advantage.
So go ahead, get creative and start building those organic connections. Your cannabis brand (and your followers) will thank you.
Comments