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Going Up in Smoke


people sitting at a table with laptops

The cannabis industry is growing faster than a weed in the summertime. With so much potential for growth, it’s easy to get caught up in the excitement and overlook some common marketing mistakes. Here are some tips on what NOT to do when marketing your cannabis product.


Don’t Get Too High on Your Own Supply

Sure, your product may be amazing, but don’t let your enthusiasm for it cloud your judgment. It’s essential to remain objective and honest about your product’s strengths and weaknesses.


Don’t Get Too Cheeky

We get it, weed is fun, and it’s easy to go for a cheeky marketing approach. But remember, your audience is diverse, and not everyone appreciates humor that’s too edgy or vulgar. Keep it light and playful, but don’t go overboard.


Don’t Forget the Rules

Cannabis marketing is still heavily regulated. Make sure you follow all the rules and regulations for marketing cannabis in your state or country. It’s important to know what you can and can’t say, where you can advertise, and how to label your products.


Don’t Ignore the Elephant in the Room

The cannabis industry has a long history of social injustice, and it’s important not to ignore that fact. Be aware of the impact your business has on the community and make a conscious effort to give back.


Don’t Put All Your Buds in One Basket

The cannabis industry is always changing, and it’s important to be adaptable. Don’t rely solely on one marketing strategy or platform. Be open to exploring different avenues to reach your target audience.


In conclusion, the cannabis industry is exciting, but it’s important to avoid common marketing mistakes. Stay objective, keep it light and playful, follow the rules, be aware of social issues, and remain adaptable. With these tips in mind, you’ll be well on your way to marketing success in the cannabis industry.

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